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Návrh personální strategie pro studentskou organizaci
Němcová, Martina
The bachelor’s thesis aims to propose a personnel strategy for a selected student organization. The first part is devoted to literary research on the topic of non-profit organizations, volunteering, and human resources management. The second part is focused on a specific student organization, its description, analysis of the current situation in the personnel area, and its evaluation, including the results of a questionnaire for members of the organization. The aim of the thesis is to propose a summary of recommendations for streamlining recruitment, improving awareness within the organization, motivation, and rewarding members.
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Marketing strategy of the student organisation AEGEE-Praha
Kaslová, Aneta ; Vávra, Oldřich (advisor) ; Špičáková, Markéta (referee)
The aim of the bachelor's thesis is to introduce the marketing activities of the student organization AEGEE-Praha, to define and analyse its competitive environment and to propose a marketing strategy based on the analysis and questionnaire survey. In the theoretical part are defined terms like marketing strategy, marketing communication or student organization, then further is described the student organization itself and its local activities. In the practical part of the thesis I present the marketing tools used by AEGEE-Praha and I evaluate its competitive environment. The thesis includes a questionnaire survey that helped to identify what is the general opinion of the young people about student associations and what is their awareness about AEGEE-Praha's activities. The thesis uses information from the expert literature, analysis of the questionnaire survey as well as my personal experience.
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Motivation to join student organizations at University of Economics, Prague
Česáková, Lenka ; Honsová, Pavlína (advisor) ; Motlová, Veronika (referee)
Nowadays, meaning of participation in voluntary student organizations is growing. The main reason for being a member of such groups could not be salary, as it could be choosing a different activity. This thesis analyses and subsequently evaluates major motives of joining the voluntary student organizations. Moreover, it focuses on possible ways how to stimulate students to continue with the activity and what was the original motivation to join a voluntary student club in the first place. The conclusion of the thesis includes outcomes of the research that show, among others, the most common motives such as performing meaningful activities, access to contacts and the need to be a part of a team.
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System approach to the Students' Union of the University of Economics in Prague
Kočí, Jakub ; Sigmund, Tomáš (advisor) ; Benda, Martin (referee)
The aim of this diploma thesis is the preparation and foundation of the Students' Union of the University of Economics in Prague, which is done by Soft systems methodology. In order to achieve this aim, the thesis elaborates a theory of student organizations and student unions in the Czech Republic. It also compares a set of rules governing student organizations at chosen Czech universities with chosen foreign universities. The result of this comparison is that chosen foreign universities have more systematic policies towards their student organizations. The research part of this thesis contains Analysis two (social) and Analysis three (political) from the Soft systems methodology. The results of the research contains defined set of roles, norms, values and a distribution of power in the environment of student organizations at University of Economics. Practical part of the thesis brings two complete learning cycles of the Soft systems methodology including root definitions, CATWOE and models of purposeful activity. Based on these two learning cycles, the thesis defines the general limits of Soft system methodology for the foundation of student union at Czech universities.
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Analysis of students’ motivation to go for AIESEC internships
Hladíková, Veronika ; Machková, Hana (advisor) ; Malý, Josef (referee)
This thesis deals with motivation of students who are going for internships with AIESEC. The theoretical part introduces organization AIESEC, gathers information about topic of motivation and also describes the whole process of going for internship together with explanation of the role of coordinator for interns. The empirical part presents results from the research that was conducted to find out what was the motivation of students going for internships and also motivation of coordinators, who are directly working with interns. Both researches were based on written online questionnaires distributed to interns and coordinators. Analysis of results was followed by recommendations for improvement of work with interns and coordinators.
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Analysis of the internet marketing strategy of AIESEC
Lačevová, Aneta ; Sedláček, Jiří (advisor) ; Vondráčková, Petra (referee)
This thesis deals with the use of Internet in marketing, in a specific non-profit organization, AIESEC. The theoretical part contains the characteristics of AIESEC as a non-profit organization, and a summary of the specifics of marketing in the non-profit sector. It also presents the role and importance of Internet in marketing. The practical part is devoted to a particular branch of the student organization, AIESEC Prague, and analyzes its use of Internet marketing tools. Based on a comparison with competing organizations and their activities on the Internet, proposals for changes in the use of exploited tools are formulated.
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Analysis of selected processes of student society
Petrásek, Matěj ; Trčka, Adam (advisor) ; Molnár, Zdeněk (referee)
The thesis is aimed on the analysis of the selected processes of the student society -- Všehrd. The introductory theoretical part in second chapter is substantial. It compiles the basic institutions and it gives the opportunity to understand the topic even to nonqualified reader. The general principles and the modeling concept, modified for the lack of background for the current process model, are the essential part of this introduction. The third chapter is dedicated to analysis of the present and future of Všehrd. The process models are based on this analysis. The process models -- basic, hierarchy and selected key process -- are fourth chapter of the thesis. In the fifth chapter SW tools for the support of designed process models are discussed. The sixth chapter is dedicated to verification of the process analysis results based on the interview with Všehrd's members. And the designed process models are confronted with the similar student organization AIESEC ČZU in the seventh chapter of the thesis. The purpose of the thesis is to introduce the possibilities of the process modeling to the student organizations and to set the fundamentals for the implementation of designed process models and for the future complex analysis of Všehrd.
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